Reading through the Ragtrader site, a lot of the predominant news issues outline companies plans to launch digital stores. Etailing is not a new concept really, but it appears to be something that the industry is utilising as the next step in business.
Fashion e-tail boom
Australian consumers spent nearly $16 billion online in 2011, with fashion among the top three categories making up to 73 per cent of online revenue.
Analyst house Telsyte claims Australians spent $15.9 billion on online shopping throughout the year, representing a 64 per cent increase from 2010.
The figure is expected to increase to $30 billion by 2016. The study found between 8 per cent and 40 per cent of the money spent by Australian consumers was going to overseas retailers.
According to the analyst company, discounts and deals are fueling growth of the Australian digital retail industry.
Telsyte senior research manager Sam Yip said technological advances and economic conditions have led to e-commerce retailers embracing the concept of discount online shopping.
“Retailers have spent the past few years trying to find the best way to drive their online strategy, and it is now evident that offering discounts is the main lever to get Australians to spend.
“We've seen the home pages of retailers shift from focusing on product range to discount specials, either through a dedicated clearance page, daily deals section, factory second lists, or pre-owned goods.”
The study discovered the top digital retail categories were travel, groceries and fashion, with the three making up to 73 per cent of revenue.
This story originally appeared on Ragtrader sister site AdNews.
SOURCE: http://www.ragtrader.com.au/news/fashion-e-tail-boom
Ideas in relation to e-tailing came up at the LMFF business seminar. It was terrifying to hear the potential processes that could be employed by a store utilising technological capabilities to sell to a customer. Such as, and not limited to, analysing what the customer bought previously, their size, delivering straight to work or office etc.
The crux of this concept however, I feel is a good one, in that digital forms of communication and sales should be utilised in combination with the things you already do, not as a singular effort to boost sales. I suppose this integrates into my interest in social changes, in the sense that even though technology appears to be one of the major niches in the industry now, its still not something that can be shoved at someone to stand alone. First it is necessary to understand people, which in a sense was the underlying point of the scenario outlined. If you don't know who you're designing for; who you are responsible to for what you create, then there is little to no use in using technology to push it further.
I have been working with L U I H O N on projects that revolve around online presence, the label has recently released an app on the app store, which looks beautiful. I think its interesting to contemplate these sorts of spheres of communication, but I suppose it has to be done the right way first for it to be useful!
No comments:
Post a Comment