The designer—who told The New Yorker in 2005 that she “never intended to start a revolution”[3]—galvanized the international fashion world when her label, Comme des Garçons, made its Paris debut in April 1981. (She was already so famous in Japan that her black-clad followers were nicknamed “crows.”)[4] Her stated intention from the start was to show “what I thought was strong and beautiful. It just so happened that my notion was different from everybody else’s.”[5] Indeed, during the 1980s, Kawakubo’s inky, seemingly formless, garments stood in direct opposition to the bright, body-conscious clothing championed by the likes of Thierry Mugler and Claude Montana. Throwing political correctness to the wind, Montana once labeled Kawakubo’s controversial look “post-atomic.” Another put-down then commonly tossed in her direction was “ragpicker”; and, in 1983, The Christian Science Monitor suggested that “Comme des Garçons (Like the Boys) might more aptly be titled Comme des Clochards (Like the Tramps).”[6]
Kawakubo later said that the aggressiveness of the early showings was “a little game to put ourselves on the map,”[7] yet, many years on, she continues to wage war against conformity. There is hardly a designer who does not respect Kawakubo, and many observers consider her contribution to fashion to be as great as that of Balenciaga, or perhaps even Chanel. Her influence extends beyond garments to innovations in fragrance and retailing. “Comme des Garçons,” Kawakubo told Vogue in 1995, “is a gift to oneself, not something to appeal or attract the opposite sex.”[8]
In 1987, Vogue predicted that this designer of one-step-further fashion would be recognized “as the woman who will lead fashion into the twenty-first century.”[9] And so she has.